Marketing Lead

Description

Location: On-site in Oakville, Ontario

Type: Full-time

Lead the Charge in Biotech Marketing: Marketing Lead at Kraken Sense (Oakville)
Calling All Marketing Mavens!
Kraken Sense, a leading biotechnology company revolutionizing healthcare with cutting-edge solutions, seeks a dynamic and results-oriented Marketing Lead to join our growing Business Development team in Oakville, Ontario.
At Kraken Sense, you'll:

  • Spearhead the development and execution of comprehensive marketing strategies that elevate our brand awareness, generate qualified leads, and drive customer acquisition.

  • Lead a high-performing marketing team, fostering collaboration and maximizing their potential.

  • Craft compelling content across diverse channels – website, social media, email, and print – that resonates with our target audience.

  • Partner with internal teams (Sales, Product) to ensure marketing initiatives seamlessly align with business goals.

  • Analyze marketing campaigns from inception to completion, optimizing performance based on key metrics and ROI.

  • Stay ahead of the curve on industry trends and competitor activity, identifying new opportunities and challenges.

  • Champion SEO best practices by collaborating with content creators, designers, and developers to optimize digital assets and marketing materials.

  • Generate insightful reports on SEO performance metrics (traffic, rankings, conversions) to inform strategic decision-making.

To thrive in this role, you'll possess:

  • Bachelor's degree in Biology, Biochemistry, Biotechnology, or a related field.

  • 1+ years of experience in marketing, ideally within the biotech or life sciences industry.

  • Proven success record in developing and implementing impactful marketing strategies.

  • Strong analytical skills with the ability to leverage data for informed decision-making.

  • Exceptional communication and interpersonal skills, coupled with a creative and results-oriented mindset.

  • Experience with digital marketing strategies (SEO, paid marketing) is a plus.

Kraken Sense offers:

  • The chance to propel your career in a rapidly growing and dynamic environment with exceptional leadership and development opportunities.

  • A collaborative and supportive work culture fostering innovation and impact.

  • The opportunity to make a significant contribution to the advancement of the biotech industry.

Ready to make your mark?
If you're passionate about driving impactful marketing communications and making a difference in the biotech sector, we encourage you to join the Kraken Sense team! Submit your resume today and help us shape the future of healthcare through innovative PR and marketing strategies.
Kraken Sense is an equal-opportunity employer committed to diversity and inclusion.

To Apply, please email your resume to sarah@krakensense.com